Our story
“Micro-farming
was pivotal to my appreciation of
the importance
of soil health…and I’ve baked that into WANT Brownies”
WANT Brownies was founded in 2025 by Lucinda Costello, following many years of culinary exploration. A period in northern Spain, establishing a regenerative, organic micro-farm, crystalised the importance of caring for our land and growing responsibly, always with biodiversity in mind.
Starting with a batch of brownies for friends, that proved irresistible, many more batches followed. And so WANT Brownies was born as a way to share delicious, sophisticated treats that do good as well as tasting incredible. You won’t find an Oreo- or Lotus-studded, palm oil and sugar-fest here! Best quality chocolate shines through, along with some secret ingredients that make WANT Brownies very moreish indeed.
Always organic*, vegan and gluten-free. Always single-origin, ethically produced chocolate and the finest quality ingredients. Always the special texture that’s hard to describe - gooey, sticky, sort of caramelised.
Try it…and be part of the #FoodSystemRevolution!
“I want to normalise the concept of treat food being delicious and of the finest quality, without that meaning it must contain animal products.
WANT Brownies being vegan is both ‘not a big deal’...and a HUGE deal! I would love non-vegans to experience our wonderful brownies and for them to realise the stigma of plant-based food tasting like sad cardboard does not hold true anymore!”
*Our core ingredients are always organic. Occasionally we may use a special edition ingredient that has been grown responsibly / regeneratively but has not received official organic certification.